Why Writers Should Be on Google+, Branding Tips for Freelancers
Demian Farnworth of CopyBlogger reports on how writers can build influence and authority using Google+.
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Writing Social: A Field Guide to Social Media for Writers and Journalists
Social media and the freelance journalist: it's not an extra detail, it's a core part of your everyday workload.
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iPad Paragraph Shorts, US Army Strong Content, Podcasting Gets Louder
Paragraph, a startup that offers digital author services such as apps, introduced the first issue of its short story iPaid magazine, Paragraph Shorts.
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Top 20 Video Ads of 2012, Ford Braces for Disruptions, Good and Bad Content
On YouTube's list of 20 most popular ads of the year on its website, Old Spice ranked four times, The New York Times reports.
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New York Times Compendium, Twitter Musical Chairs, YouTube Redesign
The New York Times last week launched Compendium, a Pinterest-like tool that lets readers collect articles, parts of article, pictures, and videos online.
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Syria Deeply, Virgin Flies with YouTube, Old Navy BuzzFeed Holiday Contest
Lara Setrakian, a foreign correspondent with Bloomberg and ABC News, has started a new site covering the Syrian conflict, called Syria Deeply.
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P&G Teams with Yahoo India, Holiday Shopping Gap, Facebook Copyright Hoax
P&G India has introduced Style Factor, a branded content website in partnership with Yahoo! India.
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Drink Brands’ Big Content, Reuters and Newscred, Wired’s New Editor
Content Marketing Institute writes about the content marketing strategies of three drink brands, Coca-Cola, Red Bull, and Pepsi.
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Lenovo’s BuzzFeed Campaign, Facebook Pages-only Stream, Freelancers Gain
To promote its Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."
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Delta’s Comic Safety Videos, Ads and Journalism, The New Yorker Approach
Delta is putting out more content after its in-flight safety videos became YouTube hits, Deadline Detroit reports.
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