August 13, 2012 Reactions

Breaking the Writer Stereotype

By , under Find Work. Harriette Halepis is a journalist specializing in financial and technical topics.

“Thanks for your offer to help, but are you physically fit enough?”

This was the response I received after applying for a (volunteer) produce picking position. The image of the sallow-skinned, strung-out writer is a tough one to break.

Unless you’re writing for Rolling Stone, there’s no shame in being fit. You can sell yourself and your toned, trained body – to the fitness world. Online or off, there’s plenty of money to go around. Health and fitness is a billion-dollar industry.

Two of the top fitness magazines in the country  (Self and Men’s Health) have a readership over 5 million. There’s someone out there that wants to read your story. There’s just one caveat: tapping into this industry means proving your fitness prowess.

Lucy Danziger (editor-in-chief of Self Magazine) is a two-time Ironman athlete. She has published a fitness book and has an inbox crammed with pitches by lunchtime. She’ll know if you confuse a burpee with a jumping jack. She’ll also know if you enjoy running as much as writing. But, first, you’ll have to catch her attention.

On her blog, Danziger said, I often hit the delete button before I get past the first line …What catches Danziger’s eye? Photos of fat cats help. The other thing that helps is writing with a intimate slant.

Editors like Danziger receive too many impersonal emails. Knock her socks off with a crazy 5am fitness habit or amazing weight-loss story, and you may just get a “we’re reading your pitch” response. Add a unique nutritional spin to the mix and you may just get a personalized response.

Have you adopted a vegan lifestyle? Send out a pitch to VegNews Magazine (query@vegnews.com), they’re looking for concise and “tantalizing ideas.” Not so far left but still a veg-head? Vegetarian Times “This Just In” editor, Amy Spitalnick, states (in an email) that the magazine’s “tone is conversational rather than reportorial or academic.”  Eating Well looks for writers who have a “journalistic and authoritative voice.”

Fitness Magazine, Women’s Health, Muscle and Fitness – the list (and niches) go on and on. Currently, there are more than four hundred health and fitness magazine publication options in the U.S. alone – and four hundred eager editors waiting to get that pitch that doesn’t deserve a “delete.”

If living like Hunter S. Thompson, Dylan Thomas, or Edgar Allan Poe isn’t a freelancer’s goal, skip that stereotype – there’s a place and a publisher for you.

 Image courtesy of Flickr, Lauren Mitchell