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The Strategist picks the day’s most relevant and interesting stories about the world of freelancing from around the web. Here’s what you should be reading today:
Writing Authority on Google+
Demian Farnworth of CopyBlogger reports on how writers can build influence and authority using Google+.
They need to put out solid biographies, follow people they know and then people they want to know, and create original content for the site, he writes. They should also create content for their Circles instead of sharing everything witheveryone. Writers can join one of the many communities on the site and facilitate Hangouts with others.
Branding Tips for Freelancers
Mike Smith of Guerilla Freelancing compiled a list of social media tactics to brand oneself.
Freelancers should use the same profile image and username on all websites, and write quality content directed at a target audience. The message needs to be consistent online, and freelancers have to be as personal and approachable as possible.
In terms of friends, they should ask friends what they can do for them and contact them when they think there is something of interest to them.
Making a Freelance Writing Career Sustainable
Future Expats Forum covers the topic of making a living freelance writing.
Writers have to evaluate their skills, passions, and desires, and figure out what they need to do to strengthen their skills, whether it means taking a class or researching through online programs. They can create an initial prospect list (of 20-50 contacts) then reach out and follow up with them. A bonus tip? Write every day.
Letting Go of Negativity to Freelance
Write Your Revolution reports on what it takes to stop being negative and getting on with a freelancing career.
The post states, “anger and resentment can eat at your soul and effectively stop the flow of your creativity, something we have to have a lot of.”
If it’s the scenery that’s bringing freelancers down, they should change it up by moving things around and getting rid of stuff that’s not needed.
Career-Destroying Habits for Freelancers
HongKiat covers what habits can destroy a person’s freelance career.
If writers sell themselves short by lowering their rates, it can hurt their careers. Social media sites can destroy productivity, and taking offense to rejection and criticism might harm client relationships. Taking on too many projects at once may cause writers to miss deadlines, and claiming to be an expert in a certain field can lead to a loss of credibility and trust.
Earning a Living Freelance Blogging
Freelance Switch reports on what it takes to make money as a freelance blogger.
Jobs can be found on the Freelance Switch Job Board, as well as other job listing sites. Writers need to “give priority to those ads where the advertiser has gone through the trouble of giving you important details about the nature of the gig and their expectations. Also give preference to those positions where they haven’t chosen to remain anonymous.”
Writers should send out warm emails, which include an introduction, asking whether or not a company needs help, explaining how they’d bring value to the company, and asking if they work with outside writers.